Dr. Michael Gleiber is proud to announce the launch of the newly redesigned website MichaelGleiberMD.com.
“I’m thrilled to have an online presence that demonstrates the look and feel of what concierge spinal surgery can be,” Dr. Gleiber said. “We have an international patient-base, and the most effective way that we can communicate with current and future patients is to be online, delivering the information they need to make sound decisions for their health.”
Dr. Gleiber’s commitment to educating his patients is evident throughout his website. Through the use of video animations, the newly expanded patient education section clearly explains the various conditions that Dr. Gleiber treats and the procedures he employs. These videos are especially helpful to relieve the concerns of patients who’ve received news from their primary care physician that they may need treatment, and the videos are also helpful to website visitors who are conducting research for a loved one who may be set to undergo a procedure. This process of researching on the behalf of someone else is growing increasingly common; Pew Research recently reported that the behavior is responsible for half of online health information research.
Dr. Gleiber’s focus on education extends beyond health conditions and procedures to very practical matters of appointments. Various sections of the website clearly lay out information about insurance filing, how to obtain patient forms, and how to get to Dr. Gleiber’s office, both for the patient in Boca Raton and the patient from around the world.
Getting to Know Dr. Gleiber
As a spokesperson for the American Academy of Orthopedic Surgeons, Dr. Gleiber frequently makes appearances on the media in television and radio. In fact, at the time of this writing, Dr. Gleiber is scheduled to go on ESPN Radio to discuss the injury to U.S. Soccer star Jozy Altidore in the World Cup.
While the coverage is a great chance to talk sports and to share an informed opinion about current matters, it also gives patients the chance to see and hear Dr. Gleiber before meeting him in an appointment.
Consider patient Charlie Brower. Brower isn’t a sports star but rather a local patient who suffered from a back injury decades earlier. Following a minimally invasive spinal surgery performed by Dr. Gleiber, Brower is pain-free. Where this video becomes important for other patients who might consider seeing Dr. Gleiber is the way in which the doctor describes the procedure. By clearly explaining the procedure and its benefits, Dr. Gleiber was able to help local television viewers in the Jupiter area know of the possibilities of spinal procedures.
In taking his online presence beyond his new website and traditional media like TV and radio, Dr. Gleiber is also active in social media channels, such as Facebook, Twitter, and Google+. He understands the need to engage his patients and to be able to provide quality information about conditions that patients commonly face.
What You Can Expect
“Concierge spinal care is a personalized approach, aimed at providing the best care,” Dr. Gleiber says. “An educational approach is essential to our messaging, through whatever platform we may use.”
Dr. Gleiber is taking action on his commitment to communicate regularly with his current and perspective patients through his blog and through social media channels. He invites patients and website visitors to connect in a more personal way through social media or by contacting the office online or by phone (1-800-972-4466 toll free or 561-972-6464 local).
Dr. Gleiber’s social media information is listed below.